About SMC

Making the Most of Your SMC Membership

Networking Opportunities – Numerous opportunities to share and network with other marketing professionals abound for SMC members. General Membership Meetings include:

Industry Forum/Marketing Panel Evening and National Sales and Marketing Speaker Breakfast. (March and June)
Oktoberfest – the SMC’s annual membership drive is a terrific opportunity to meet other SMC and HBA members. (October)
Holiday Open House – elect the next year’s SMC Board, network and enjoy some holiday treats. (December)

Education Opportunities – Increase your effectiveness and stay on top of ever-changing trends through practical and fun education courses, including:

Methods In Construction Education (MICE) – a series of 12 classes held over three days and conducted on actual job sites to help you better understand the processes and challenges in new home construction. (July)
Additional education classes offered at a discount to SMC members! Past classes have included: Certified New Homes Sales Professional (CSP), Marketing to Older Adults, Understanding Homebuilding and more! (TBA)

Recognition Opportunities – Increase motivation through SMC’s annual Marketing and Merchandising Excellence Awards (MAME). The annual MAME Awards gives SMC members the chance to recognize those who have made impressive contributions in new home sales and marketing. (January)

National Benefits – By joining your local SMC, you automatically become a member of the National Sales & Marketing Council (NSMC), where many more benefits await you, including:

Subscription to Sales + Marketing Ideas magazine to help you stay up-to-date with the latest information and tips. (Bi-monthly)
Access to NSMC’s Ad Review Service to help make your ads more noticeable, persuasive and effective, and best of all, it’s FREE!
Much, much more, such as access to the NSMC library of marketing resources and access to ProNet Jobs, a tool used by builders to find the most qualified new home marketing specialists, and of course, even more networking opportunities.

Other Special Opportunities – The benefits of being member of the SMC don’t end there! We are constantly seeking new ways to enrich your experience and broaden our horizons.

Real Tour –SMC’s “mini-Parade”, Real Tour gives builders and real estate agents alike the chance to showcase a home in any stage of construction or promote a new subdivision. SMC members receive a discount on Real Tour passenger tickets. (May and November)
Special Updates – As a member of SMC, you’ll receive your own electronic copy of the HBA’s monthly newsletter, BluePrint, and other special reminders about HBA events.

SMC BOARD

There are three sub-committees of the SMC, each with unique and important objectives. In addition to sub-committee chairs, the SMC Board is made up of the Chair and Vice-Chair, as well as two directors-at-large. Elections for the SMC Board are held every December at the Holiday Open House. SMC sub-committees are always welcoming new members so find out how you can get involved!

Education Committee—To provide continuing education for persons involved in the SMC. Educational opportunities include the Methods in Construction Education program (MICE), educational speakers and coordinating education courses through the Building Industry Association of Washington (BIAW).

Promotions and Membership Committee—To promote professional standards and ethical practices among builders and sales and marketing professionals. To provide a line of communication from the consumer to professional builders and a marketing network among SMC members. Responsible for driving and retaining SMC membership and organizing membership drives and networking opportunities such as Oktoberfest and General Membership Meetings.

Recognition and Awards Committee—To recognize and reward marketing professionals in our industry. This is done primarily through the annual Merchandising and Marketing Excellence Awards (MAME).